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Google Ads is a platform used to advertise on search networks and also on partner sites.
Google My Business or Google My Business, in Portuguese, was launched in June 2014 and allows a business to be found when people search for it in search engines, specifically Google.
SEO is the set of optimization strategies for websites, blogs and web pages that aim to improve their positioning in the organic results of search engines. It is the acronym for Search Engine Optimization, which means optimization for search engines.
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.